4 items to buy from the new Frida Mom skincare line

With Well+Good SHOP, our editors put their years of experience to work choosing products—from skin care to personal care and more—that they’re sure you’ll love. While these products are independently selected by our editors, making a purchase through our links may earn Well+Good a commission. Happy shopping! Explore the STORE

As you go through all the changes that come with growing up and then caring for a little human being, it’s important to make sure you’re still taking care of yourself. And while a long, luxurious skincare routine sounds beautiful in theory, it can be overwhelming or nearly impossible to pull off at this point in life. In addition to the time commitment such a regimen may require, there are also a number of limitations regarding ingredients that are safe for use during pregnancy and lactation. That’s why Chelsea Hirschhorn, CEO of beloved prenatal and postnatal brand Frida Mom, created a skincare line designed to quickly and effectively address your skincare needs during and after pregnancy. The best part? Each item costs less than $15.

“During pregnancy, it seems like we’re more than limited in what we can ‘safely’ use on our skin,” said Tiffany Libby, MD, a board-certified dermatologist in New York City and mother of three. , to Well+Good. “However, we still have many options on the table to address our skin concerns and needs so that we can maintain our skincare routine and not let skin health fall by the wayside.”

This new line from Frida Mom comprises four skincare products, all of which use safe-to-use ingredients. Learn more about each item and purchase them below.

Shop the new Frida Mom skincare line

Frida Mom Bump + Shower Body Lotion — $11.00

Reduce the time you spend on your routine by hydrating your body in the shower. Made with pregnancy-safe emollients like shea butter and grapeseed oil, this lotion will moisturize while strengthening the skin’s natural barrier. It has a balm-to-milk consistency that is activated by water, making it perfect to use before toweling off.

Frida Mom Balm Prep Stretch

Frida Mom Stretch Prep Balm — $13.00

This balm is rich in Vitamin E, an ingredient that works to build up collagen before it is lost, which can help your skin retain elasticity, allowing it to stretch and bounce back with ease. Use on the belly to prevent stretch marks and on the perineum to help prevent tears during childbirth.

Frida Mom Frictionless Stick

Frida Mom Frictionless Stick — $13.00

As your body grows and swells, you may become more irritated than you’re used to. To avoid that painful friction, you can use this stick. It uses tapioca starch, grapeseed oil, vitamin E, and sunflower seed oil to keep skin hydrated and allow it to glide on without burning. It’s also in stick form so you can use it on the go with ease.

Frida Mom Spray to swell legs and feet

Frida Mom Spray to swell legs and feet — $13.00

Soothe the discomfort of swollen feet and sore muscles with this refreshing spray. It uses menthol to deliver that soothing freshness, along with vitamin E and squalene to keep skin hydrated. It’s also designed with a 360-degree spray, so it can reach your toes even when you can’t.

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These products are independently selected by our editors. Making a purchase through our links may generate a commission for Well+Good.

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