We know it’s August and the holidays are probably the furthest thing from your mind. (No wonder… it’s August.) But listen and listen well: The Limited Edition Bonne Maman 2022 Advent Calendar ($40) is it’s here, but it won’t be for long. That coveted and delicious jam set that many of us want to get our sticky fingers on is ready to order, months before the most wonderful time of the year. After selling out once on Amazon (everyone likes this stuff, right?), it’s back, just get it before it’s gone forever.
If I were a gambling woman, I’d bet half of you readers already have this holiday treat in your Amazon carts, while the other half of you are wondering what the hell am I talking about. If you fall into that last group, I’ll tell you: it’s fruit spread. That is all. But it’s not just your average lemon curd or raspberry jam—it’s a melt-in-your-mouth, artisan fruit spread you’ll want to put on everything from scones to sandwiches. And every year, Bonne Maman packs 24 adorable little jars into a wintery advent calendar with flavors you can’t find in stores. It’s fun, festive and delicious.
Those flavors are what keep people like W+G Senior Trade Editor Gina Vaynshteyn coming back: “The Bonne Maman advent calendar is, no kidding, my favorite part of the holidays (I liked it so much last year, I shared all the jams I was trying on Instagram Stories every day, if someone really wanted that content it’s neither here nor there), “he says. “Every morning, I open one of the 24 ‘windows’ and am surprised by an artisan jam; most are limited edition and deliciously festive, like chestnut with orange and spices, mirabelle plum with cinnamon, apricot and lavender, and others unexpected. (delicious!) combinations. It was like experiencing a mini Christmas every morning.”
According to the Amazon store, it looks like this year’s tasting menu will be just as delicious as previous years, with limited-edition seasonal flavors like mango, raspberry and lime, yuzu orange and grapefruit, and strawberry with star anise. *Cue the drooling face emojis.*
But, as we said before, the advent calendar already has hungry shoppers craving your 24 pretty jars, and they’ve already sold out once. (Forks August! Did I mention that already, right?!) The brand is known to only produce limited qualities, so if you’re a die-hard Bonne Maman devotee, or just want to see what all the fuss is about, do so now. Because come December (honestly, even next week, probably), this calendar will definitely not be available.
It’s early, but it’s worth it. Buy here your Advent Calendar Bonne Maman 2022 to give yourself an early holiday gift you’ll be enjoying before you know it.
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