“Everyone has to do their laundry. Yet laundry detergent as a category hasn’t been touched for decades,” says Carina Chaz, founder of fragrance brand Dedcool. Her clients began asking her to make bedding sprays so they could smell her signature fragrances at home. “I started testing detergent formulas and wanted it to work as an extension of your fragrance so you would like what you put on,” she says.
And so, Dedcool just introduced two laundry detergents called Dedtergent ($32) in Fragrance 01 “Taunt” and Fragrance 05 “Spring,” which are the same beloved scents in the brand’s perfume line. “It’s great to use your favorite fragrance to clean your clothes,” says Chaz. Instead of a scent on his face that he can get with a fragrance he wears, these are meant to gently kiss his clothes so that he wants to snuggle up in his favorite hoodie instead of soaking up the scent.
Dedcool isn’t the only brand making its laundry products cooler, either. The Laundress, a line of home cleaning essentials, collaborated with fragrance brand Le Labo to create laundry detergents in cult fragrances Santal 33 and Rose 31 (both $45). “Turning everyday tasks into a luxurious experience through elegant formulas and fine scents is at the core of The Laundress,” says Gwen Whiting, co-founder of The Laundress. “We found a natural synergy with fragrance house Le Labo, so we teamed up to blend two of their fine fragrances with our best-selling signature detergent. Our detergent scents are meant to complement, not overpower, your personal fragrance.”
Then there’s The Frey, a line of home and personal care products formulated as an update on traditional options. The Detergent Concentrate ($18) comes in a warm, seductive scent of sandalwood and bergamot, as well as an earthy cedarwood fragrance.
Does all this mean that laundry detergent is the next frontier in shelf-worthy products? Unclear. But here’s hoping that we also continue to have delicious scents to vibrate through our clothes, as a way of spreading our own personal scent. Makes laundry day more enticing, to say the least.
These are the best rollerball perfumes to incorporate into your signature scent as well. And this is how you apply perfume like a real perfumer (because there is a right way).
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